Motion / Animation
TV Broadcast Animation Framework
Built an animated UI framework in AccuWeather’s proprietary system, transforming static forecasts into dynamic sequences across national, regional, and hyper-local broadcasts.
Year :
2021
Industry :
Weather Tech
Company :
AccuWeather
Project Duration :
3 weeks
Problem :
AccuWeather needed to bring its “Superior Accuracy” brand promise to life across television broadcasts—but the existing UI lacked dynamic storytelling and consistency across different scales. The goal was to transform static interfaces into compelling animated sequences that work seamlessly for national, regional, and hyper-local data contexts.
Solution :
As the motion and interaction lead, I crafted an animated UI framework using AccuWeather’s proprietary system. Working closely with our VP of Design who led the redesign of the L-bar, this framework translated the updated interface into a sequence of transitions and data visualizations capable of presenting weather forecasts at multiple levels:
Consistent Identity: Leveraged AccuWeather’s iconography, branding colors, and visual language to ensure recognition across formats.
Dynamic Transitions: Designed animations that smoothly morph between national, regional, and granular local data—making the broadcast engaging yet clear.
Scale Adaptation: Built a flexible structure that adapts visual pacing and detail depending on broadcast scale (e.g., zoom-in regionally, granular hyper-local cues).
This framework maintained brand integrity while enabling broadcast teams to visually navigate data across scales with cinematic clarity and impact.
Challenge :
The key challenge was designing animations that felt fluid and brand-aligned across three vastly different broadcast scales, while maintaining clarity and technical feasibility. Timing was a critical factor: each transition between national, regional, and hyper-local data needed to be exact, syncing seamlessly with the timeline of the weather map and AccuWeather’s MinuteCast module.
Working within AccuWeather’s proprietary system meant balancing design ambition with performance. I collaborated closely with developers and broadcast teams to:
Fine-tune animation timing so transitions aligned perfectly with live weather data updates.
Ensure the framework was lightweight enough for real-time broadcast use.
Maintain consistency in icons, typography, and color across all motion sequences.
This demanded not only design craft but also precision engineering to ensure the animations elevated the broadcast without ever introducing lag, delay, or data mismatch.
Summary :
The AccuWeather Broadcast Animation Framework elevated weather reporting from static visuals to dynamic storytelling. By transforming the updated UI into a system of timed animations and transitions, it enabled broadcasts to seamlessly shift between national, regional, and hyper-local forecasts.
This project wasn’t just about motion design — it demanded broadcast precision. Every transition was timed to align with AccuWeather’s live weather map timeline and MinuteCast module, ensuring that data and visuals stayed perfectly in sync on air. The result was an animated framework that combined cinematic clarity with technical accuracy, reinforcing AccuWeather’s brand promise of “Superior Accuracy” while engaging audiences in a more meaningful way.
More Projects
Motion / Animation
TV Broadcast Animation Framework
Built an animated UI framework in AccuWeather’s proprietary system, transforming static forecasts into dynamic sequences across national, regional, and hyper-local broadcasts.
Year :
2021
Industry :
Weather Tech
Company :
AccuWeather
Project Duration :
3 weeks
Problem :
AccuWeather needed to bring its “Superior Accuracy” brand promise to life across television broadcasts—but the existing UI lacked dynamic storytelling and consistency across different scales. The goal was to transform static interfaces into compelling animated sequences that work seamlessly for national, regional, and hyper-local data contexts.
Solution :
As the motion and interaction lead, I crafted an animated UI framework using AccuWeather’s proprietary system. Working closely with our VP of Design who led the redesign of the L-bar, this framework translated the updated interface into a sequence of transitions and data visualizations capable of presenting weather forecasts at multiple levels:
Consistent Identity: Leveraged AccuWeather’s iconography, branding colors, and visual language to ensure recognition across formats.
Dynamic Transitions: Designed animations that smoothly morph between national, regional, and granular local data—making the broadcast engaging yet clear.
Scale Adaptation: Built a flexible structure that adapts visual pacing and detail depending on broadcast scale (e.g., zoom-in regionally, granular hyper-local cues).
This framework maintained brand integrity while enabling broadcast teams to visually navigate data across scales with cinematic clarity and impact.
Challenge :
The key challenge was designing animations that felt fluid and brand-aligned across three vastly different broadcast scales, while maintaining clarity and technical feasibility. Timing was a critical factor: each transition between national, regional, and hyper-local data needed to be exact, syncing seamlessly with the timeline of the weather map and AccuWeather’s MinuteCast module.
Working within AccuWeather’s proprietary system meant balancing design ambition with performance. I collaborated closely with developers and broadcast teams to:
Fine-tune animation timing so transitions aligned perfectly with live weather data updates.
Ensure the framework was lightweight enough for real-time broadcast use.
Maintain consistency in icons, typography, and color across all motion sequences.
This demanded not only design craft but also precision engineering to ensure the animations elevated the broadcast without ever introducing lag, delay, or data mismatch.
Summary :
The AccuWeather Broadcast Animation Framework elevated weather reporting from static visuals to dynamic storytelling. By transforming the updated UI into a system of timed animations and transitions, it enabled broadcasts to seamlessly shift between national, regional, and hyper-local forecasts.
This project wasn’t just about motion design — it demanded broadcast precision. Every transition was timed to align with AccuWeather’s live weather map timeline and MinuteCast module, ensuring that data and visuals stayed perfectly in sync on air. The result was an animated framework that combined cinematic clarity with technical accuracy, reinforcing AccuWeather’s brand promise of “Superior Accuracy” while engaging audiences in a more meaningful way.
More Projects
Motion / Animation
TV Broadcast Animation Framework
Built an animated UI framework in AccuWeather’s proprietary system, transforming static forecasts into dynamic sequences across national, regional, and hyper-local broadcasts.
Year :
2021
Industry :
Weather Tech
Company :
AccuWeather
Project Duration :
3 weeks
Problem :
AccuWeather needed to bring its “Superior Accuracy” brand promise to life across television broadcasts—but the existing UI lacked dynamic storytelling and consistency across different scales. The goal was to transform static interfaces into compelling animated sequences that work seamlessly for national, regional, and hyper-local data contexts.
Solution :
As the motion and interaction lead, I crafted an animated UI framework using AccuWeather’s proprietary system. Working closely with our VP of Design who led the redesign of the L-bar, this framework translated the updated interface into a sequence of transitions and data visualizations capable of presenting weather forecasts at multiple levels:
Consistent Identity: Leveraged AccuWeather’s iconography, branding colors, and visual language to ensure recognition across formats.
Dynamic Transitions: Designed animations that smoothly morph between national, regional, and granular local data—making the broadcast engaging yet clear.
Scale Adaptation: Built a flexible structure that adapts visual pacing and detail depending on broadcast scale (e.g., zoom-in regionally, granular hyper-local cues).
This framework maintained brand integrity while enabling broadcast teams to visually navigate data across scales with cinematic clarity and impact.
Challenge :
The key challenge was designing animations that felt fluid and brand-aligned across three vastly different broadcast scales, while maintaining clarity and technical feasibility. Timing was a critical factor: each transition between national, regional, and hyper-local data needed to be exact, syncing seamlessly with the timeline of the weather map and AccuWeather’s MinuteCast module.
Working within AccuWeather’s proprietary system meant balancing design ambition with performance. I collaborated closely with developers and broadcast teams to:
Fine-tune animation timing so transitions aligned perfectly with live weather data updates.
Ensure the framework was lightweight enough for real-time broadcast use.
Maintain consistency in icons, typography, and color across all motion sequences.
This demanded not only design craft but also precision engineering to ensure the animations elevated the broadcast without ever introducing lag, delay, or data mismatch.
Summary :
The AccuWeather Broadcast Animation Framework elevated weather reporting from static visuals to dynamic storytelling. By transforming the updated UI into a system of timed animations and transitions, it enabled broadcasts to seamlessly shift between national, regional, and hyper-local forecasts.
This project wasn’t just about motion design — it demanded broadcast precision. Every transition was timed to align with AccuWeather’s live weather map timeline and MinuteCast module, ensuring that data and visuals stayed perfectly in sync on air. The result was an animated framework that combined cinematic clarity with technical accuracy, reinforcing AccuWeather’s brand promise of “Superior Accuracy” while engaging audiences in a more meaningful way.